Why Intuition Is Important in Business (And How to Know If You’re Ignoring It)
Have you ever had that quiet inner voice whisper something you didn’t want to hear—but turned out to be exactly right? That’s your intuition talking. In this powerful episode of Tried & True with a Dash of Woo, intuitive consultant Jenn Cohen joins me to break down why intuition is important in business, how it shows up in the body, and what happens when we ignore it.
For creative entrepreneurs especially, intuition isn’t just a “nice to have.” It’s a strategic advantage—one that can help you make faster, more aligned decisions, avoid burnout, and build a business that feels good and successful.
5 Signs You’re Ignoring Your Intuition
According to Jenn, your body sends loud signals when you’re out of alignment. Ignoring your intuition doesn’t just make you feel a little off—it can manifest as:
- Constant anxiety or restlessness
- Irritability or snapping at small things
- Feeling emotionally or physically drained
- Carelessness in your work
- A short temper with clients or collaborators
If any of these sound familiar, your inner voice might be trying to get your attention.
The Brain Science Behind Intuition vs. Overthinking
Jenn offers a fascinating perspective rooted in neuroscience: the left brain (our logical, analytical side) tends to operate from fear, judgment, and overthinking. Meanwhile, the right brain—home of your intuition—lives in creativity, presence, and compassion.
Most entrepreneurs are conditioned to default to logic. But that often leads to overanalyzing, second-guessing, and staying stuck. When you learn to tap into the intuitive side of your brain, you gain access to a deeper knowing—one that helps you move forward with clarity and confidence.
Intuition Feels Different Than Fear—Here’s How to Tell
One of the most valuable insights Jenn shares is how to distinguish intuition from fear. This is something I know my audience struggles with deeply.
Here’s the key:
- Fear feels tight, urgent, and paralyzing.
- Intuition feels calm, grounded, and expansive—even if it’s nudging you toward discomfort or growth.
Learning to read these energetic signatures in your body is a game-changer in your decision-making process.
Simple Ways to Reconnect with Your Inner Guidance
The good news? Your intuition is always available—you just have to learn how to listen again.
Jenn shares some powerful yet practical tools to clear the mental static and reconnect with your intuition:
- Intentional breathwork to slow the nervous system
- Spending time in nature to reconnect with your senses
- Journaling to release mental noise and receive clarity
- Setting boundaries around when and how you receive intuitive guidance
These are not just woo-woo suggestions—they’re grounded, actionable strategies that can boost both your creativity and productivity.
Intuition Is Your Business Edge—Use It Intentionally
After nearly three decades in the entertainment industry working with top studios like DreamWorks and NBCUniversal, Jenn witnessed firsthand how the most successful leaders often made their biggest moves by trusting their gut.
Now, as an intuitive consultant, she helps individuals and teams alike use intuition as a practical business strategy. Whether you’re choosing which client to work with, deciding how to price your offer, or reimagining your brand, your business intuition can guide you toward smarter, more aligned decisions.
The truth is, your intuition is always working in your favor. It will never lead you into harm—only into growth. And once you start treating it as a business asset instead of ignoring it, you’ll be amazed at what opens up.
Ready to Turn Up the Volume on Your Intuition?
If you’re tired of second-guessing every move or burning out from doing things the “logical” way, it’s time to reconnect with your inner compass. This episode is your invitation to start trusting yourself again—and to make intuition a non-negotiable part of your entrepreneurial toolkit.
🎧 Tune into the full conversation with Jenn Cohen for even more insights and actionable steps to help you align with your intuitive superpower. Your business—and your nervous system—will thank you.
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