Going Viral – Good or Bad for Business?
In the era of social media, going viral can change everything overnight. You could wake up to thousands of notifications, comments, and shares, suddenly thrust into the limelight. This sudden burst of attention can be exciting, but it can also be overwhelming. It can also be STRESSFUL! However you slice it up, though, going viral can definitely get you in front of new people.
But what comes next?
How do you leverage this moment of fame for long-term success?
In our latest podcast episode of Tried & True With a Dash of Woo, we navigate this thrilling, yet daunting, world of viral posts. We delve into personal stories and experiences, sharing crucial steps to ensure that you make the most out of your viral wave.
Many of you have already gone viral on Instagram or TikTok, but I would venture to say that the majority of you have NOT figured out how to actually convert that attention into income.
The goal is not just to bask in the momentary attention but to convert this fleeting fame into long-term achievement. Having a robust social media presence is just the first step.
The real challenge lies in converting your followers into loyal customers.
To do this, you need to guide your followers into your marketing funnel. One tool we recommend for this is Flodesk, a user-friendly email marketing platform that can help you build and manage your email list. You want to get your potential clients into YOUR universe and since you don’t own social media, it can go away at any time. When you have them on an email list, you are able to nurture them away from the distractions of other peoples’ posts.
Engaging with your audience is also crucial.
Sparking conversations in the comments section, using branded URLs, and responding to every comment are all strategies that can help keep your audience interested and engaged. Remember, the key is not just to gain followers, but to nurture them.
But how do you create content that not only goes viral but also keeps the flame burning? The key lies in understanding your audience, creating content that resonates with them, and promoting it in just the right way.
Too much promotion can be off-putting, while too little can result in missed opportunities. During the podcast, we also share strategies for repurposing your content for maximum reach. This involves taking the same piece of content and presenting it in different ways to cater to various audience preferences and platform algorithms.
Repurposing content not only maximizes your reach but also helps you get the most out of your efforts.
Remember, the aim is not just to ride the wave of going viral, but to steer it in the direction of sustained growth. Your viral post can be the spark that lights the flame, but it’s up to you to keep that flame burning.
Through careful planning, strategic content creation, and thoughtful engagement, you can transform your 15 minutes of fame into a lasting impact.
So, whether you’re a seasoned pro or just starting out in the world of social media, this podcast episode has something for you. Tune in as we delve into the fascinating world of social media virality and share strategies to help you harness it for success.
Here’s to turning your viral moment into a steady stream of success!
Let us know what you think of this week’s episode and what you take away from it by going over to ratethispodcast.com/reneebowen – your reviews help us more than you know! Just like any small biz, we rely on positive reviews to help us get in front of new audiences.