The Art of Noticing isn’t just about mindfulness—it’s a game-changing practice that can transform creativity, reduce stress, and improve your business. In a fast-paced world where distractions are everywhere, slowing down to pay attention to small details can have a ripple effect on your creativity, focus, and ability to connect with others.
What Is The Art of Noticing?
At its core, The Art of Noticing is about pausing to observe and appreciate the small moments in daily life. Willow Older and Deborah Huber, the founders of Today I Noticed, developed this practice after an unexpected day in San Francisco led them to pay closer attention to their surroundings. They began documenting their observations with short writings and sketches, turning a simple idea into a powerful method for mindfulness, creativity, and connection.
Why Noticing Matters for Creatives and Entrepreneurs
For creatives, inspiration can sometimes feel fleeting. But The Art of Noticing provides an easy, structured way to tap into fresh ideas without forcing it. By intentionally observing the world around you—even in mundane moments—you create a shortcut to gratitude, optimism, and creative flow. This practice can also help entrepreneurs build stronger client relationships, stay present in their work, and reduce overwhelm.
How to Incorporate Noticing Into Your Daily Life
The best part? You don’t need hours of meditation or complicated rituals to start practicing The Art of Noticing. It can be as simple as pausing to observe something meaningful each day, writing a quick note about it, and sketching a small visual representation. Whether you’re a photographer noticing light patterns, a writer paying attention to dialogue, or a business owner picking up on customer cues, this habit strengthens creativity and presence.
A Simple Practice with a Big Impact
One of the biggest takeaways from this conversation with Willow and Deborah is that The Art of Noticing isn’t about perfection—it’s about consistency. By making time for small moments of awareness, you train your brain to focus on joy, gratitude, and creativity instead of stress and overwhelm. If you’re feeling stuck, uninspired, or just disconnected from your work, this practice might be the missing piece you’ve been looking for.
Ready to start noticing? Tune in to this episode and learn how you can bring more creativity, mindfulness, and presence into your daily life.
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