Blogging for Photographers: Why You’re Overthinking It
Let’s talk about blogging for photographers, because this is one of the most misunderstood parts of running a creative business. So many of the photographers I coach think they either have to blog every day or not at all. They’ll say blogging is dead or that SEO is too complicated.
Here’s the truth: blogging still works, and it doesn’t have to be a full-time job. Danielle Johnson proves that in this episode, and honestly, she makes it sound… dare I say… doable.
SEO Doesn’t Mean Selling Your Soul to Google
Blogging for photographers often comes with a side of SEO-induced dread. Danielle gets it because she’s a creative too, and she knows how overwhelming it can feel. But she’s also proof that you don’t need the perfect platform or a thousand backlinks to see results. We talk about how to use “bare minimum blogging” to still show up, rank, and attract ideal clients. The real win is getting found by people who are already searching for what you offer.
Your Blog Should Convert, Not Just Rank
Getting on page one is great, but what happens next? Danielle dropped the reminder that too many people miss: your blog post isn’t just there to look pretty in a search result. It needs to actually convert. That means writing in your voice, showing your personality, and leading people to the next step. If blogging for photographers is just keyword stuffing and generic info, you’re missing out on connection and that’s what actually books clients.
AI Can’t Replace You (And That’s a Good Thing)
We went there. Yep, we talked about ChatGPT and the rise of AI. I love using it for idea generation, but Danielle makes a strong case for why blogging for photographers should still sound like… you. If your blog reads like every other AI-generated article out there, you’re blending in and that’s NOT going to be good in the long run. We talk about how to use tools like ChatGPT strategically without letting it erase the one thing that makes you stand out: your voice.
Start Small, Stay Consistent, and Repurpose Like a Pro
You don’t have to go from zero to expert overnight. Danielle recommends starting with one blog post a month. Just one. That’s it.
Blogging for photographers isn’t about doing it all, it’s about doing it well. And once you write that post, you can turn it into Instagram captions, email content, TikToks, and more. I talk about this inside of my minicourse REPURPOSE (only $37) and it’s how I create marketing nonstop on repeat.
Remember = your blog isn’t just marketing; it’s the foundation of everything else.
Ready for More Support with Your Marketing and Mindset?
Blogging for photographers is a powerful tool, but like any part of your business, it works best when it’s part of a larger, aligned strategy. That’s where I come in. I work with photographers and creatives who are tired of throwing spaghetti at the wall and ready to market themselves with clarity, consistency, and confidence.
Whether you’re struggling to book clients, feeling stuck with your messaging, or just overwhelmed with where to even start, we’ll get to the root of it and create a plan that actually feels good and works. If you’re ready to finally build a business that supports your life (and not the other way around), check out my coaching offers right here.
And if you want an easy, affordable way to start implementing what you just learned in this episode, grab Danielle’s Blog Bible. It’s only $88 and packed with everything you need to blog smarter and get found by your dream clients. No fluff, no gatekeeping, just the step-by-step support that actually makes sense for creative business owners.
Need more hands-on help with blog content or getting visible online? Want your marketing to actually convert? That’s exactly what I help my clients do every day. Let’s chat and see if coaching is the next right step for you.
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