Photography Pricing: Charge Your Worth {podcast}

Pricing is one of the biggest hurdles photographers face, but it’s crucial to nail it if you want to run a sustainable business. In today’s podcast episode, we’re diving deep into photography pricing strategies to help you charge what you’re worth and start making the money you deserve.

Understand the Psychology Behind Sales

Many photographers shy away from sales, fearing it feels slimy or inauthentic. But the truth is, we’re all in sales—every day! Whether you’re convincing your family about dinner plans or running a photography business, sales are part of life. The key is to embrace it with authenticity. When you believe in the value of your services, your pricing won’t feel slimy—it’ll feel aligned with the service and experience you’re delivering. And that’s what will attract the right clients.

Why Charging Low is Hurting Your Business

If you’re charging $300 for a session and handing over all the digital images, you’re doing both yourself and your clients a disservice. Not only are you undervaluing your time and effort, but you’re also failing to provide the full experience clients deserve. A major takeaway from this episode is that photography pricing needs to reflect your expertise, experience, and the value you provide, not just the hours you work. Photography pricing is not just about covering costs—it’s about creating a sustainable, thriving business.

Time is Your Most Valuable Asset

Photographers often don’t consider how much time they spend on each client. From consultation to editing and delivering the final gallery, every minute adds up. One of the most important tips in this episode is to audit your time—figure out exactly how long each session takes, and what you’re making per hour. Once you see the reality, it becomes clear why raising your photography pricing is essential. Your time is valuable, and your pricing should reflect that.

A Simple Strategy for Boosting Your Income

A hybrid pricing strategy—where you sell both digital and physical products—is one way to increase your average sale. Instead of offering just one price for all digital images, mix it up! Offer products like albums, prints, or framed portraits alongside high-resolution digital packages. This strategy can raise your average client investment, boosting your overall income while providing an enhanced experience for your clients.

Invest in Your Pricing Mindset

Perhaps the most crucial point from the episode is that mindset matters when it comes to photography pricing. You can have all the strategies in the world, but if you don’t believe you’re worth it, you’ll never feel comfortable charging premium prices. It’s time to audit your money mindset—look at where your limiting beliefs around worth and pricing come from and work to shift them. That’s how you’ll move from charging $300 per session to $3,000—and beyond!

Curious for more? Listen to the full episode of Tried & True with a Dash of Woo where we uncover more pricing secrets and strategies that can transform your photography business.